Customer overview

Understand how customers and segments help you run targeted incentives in Voucherify

Voucherify uses customer data to help you run targeted promotions, loyalty programs, and validation rules.

The Customers section lets you manage individual profiles and organize your audience into segments.

Core building blocks

Customer logic in Voucherify is based on two main elements:

• Customer profiles: Individual records with contact details, activity data, and incentives.
• Customer segments: Groups of customers based on shared attributes or behavior. Segments can be static (fixed lists) or dynamic (updated automatically based on filters).

Why this matters

Not every incentive should be available to every customer.

With customer profiles and segments, you can:

• Reward selected groups of customers
• Limit promotions to specific audiences
• Personalize offers based on profile data
• Control who is eligible for a campaign

This helps you create more relevant experiences and improve campaign performance.

What you can do

The Customers section provides the building blocks for audience-based incentives.

You can:

• Create and manage customer profiles
• Store standard data and custom metadata
• Group customers into segments
• Reuse segments across campaigns and rules

How customers connect to campaigns

Customers work together with other Voucherify features, such as:

• Validation rules
• Discount promotions
• Loyalty programs
• Distributions and referral programs

This flexible structure lets you reuse the same audience logic across many campaigns and workflows.

Start simple. Create one segment and use it in a validation rule to control who can use a promotion.

Where to go next

To learn more, explore the detailed guides:

• Manage customers
• Customer segments
• Validation rules
• Customer API